While IT is going through something of a Green revolution, reports indicate that the numbers of green IT initiatives and the amount invested in them is on the rise, eco-warriors may be somewhat saddened by the impetus.

According to a Forrester report, “Green IT is as much about the greenback as it is about reducing the environmental impact of operating IT and the business. In fact, 67 percent of IT professionals say that financial motivation – not environmental motivation – is their driving force behind the pursuit of greener IT.” Another report, produced by the Info-Tech Research Group, states much the same: “Businesses around the world are realizing that addressing environmental concerns can also benefit the bottom line. They aren’t jumping on the bandwagon in an effort to save the planet, though this sentiment is certainly expressed in many cases. Rather, businesses see an opportunity.”

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